Meet Your Advisor
Hi, I’m Dana.
I’ve spent the last 15 years developing and implementing creative data-driven marketing and communications
strategies to grow brand awareness, optimize demand generation and customer acquisition, reduce customer churn, surprise and delight customers, and build relationships based on trust and mutual benefit.


I’m inspired by collaborating with passionate founders and team members in companies that make a positive impact on the world and change the human experience through creativity, innovation and technology.

Approach
My approach is based on radical transparency, ethical business practices – people and planetbefore profit, and doing the best I can for you and your business.


The project begins with the Discovery Phase: truly understanding your business: values, needs, successes, objectives and challenges, customers, vision, growth plans and the people you wish to serve.


Once I have a comprehensive understanding of your business, we go into Phase 2: Strategy and Marketing Plan. This phase is where I create a strategy and plan based on our briefing work together.

Finally, we can start Phase 3: Implementation to execute the strategy to grow your business, so that you may serve more customers that need you. Phase 3 estimates may vary depending on insights from the Discovery Phase and created strategy, as well as how involved your team resources will be.