Dana’s Weekly Roundup

Hi everyone! Poornima Vijayashanker talks about balancing growth work with grunt work – which is a common challenge, given that grunt work takes so long! Also, a step-by-step guide to writing sales page copy – this was for an online course page but the it applies to any type of sales copy.



The Milky Way.


What Growth Work Really Looks Like

Growth work, as obvious as it sounds, is any work you do that helps you grow personally or professionally. It could be cultivating a new skill, developing it further, or building relationships.

And unlike your daily work that keeps you heads down, growth work is about connecting with others, and showcasing your skills, knowledge, and experiences.


My 8-step process for writing sales page copy

A powerful (and highly-converting) sales page is made up of two important things:

1. Copy
2. Design


Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives

“If you imagine less, less will be what you undoubtedly deserve,” Debbie Millman counseled in one of the best commencement speeches ever given, urging: “Do what you love, and don’t stop until you get what you love. Work as hard as you can, imagine immensities…” Far from Pollyanna platitude, this advice actually reflects what modern psychology knows about how belief systems about our own abilities and potential fuel our behavior and predict our success.