1. Who are you?2. What do you do?3. Who’s it for?4. How are you different? These are the key elements of a positioning statement. Pretty simple right? Yes, BUT it takes some work to arrive at these answers. – Talk to your prospects– Talk to your customers– Look at your CRM and intent data– Talk… Read More

I’m a huge fan of Rick and Morty – the popular animated show about the brilliant and morally questionable scientist Rick Sanchez and his grandson Morty Smith, who go on interdimensional adventures. You may be wondering what this cartoon has to do with business and customer journey mapping. I recently came across The Story Circle,… Read More

My inbox gets flooded with “Can we have a 5 minute call?” emails from sales and marketing folks. I get it, you need to reach your targets and make stuff happen. And I am guilty of including that phrase in past emails (not anymore though). HOWEVER, I don’t know who you are, what your company… Read More

With website trends changing faster than Taylor Swift’s boyfriends, it can be very hard not to get swept up in the hype of the latest web trend. Since the beginning of the web, there are a few key principles that are still vital to any good website. Here are 8 things I need to see… Read More