Services

Overview

I’m a B2B SaaS Fractional CMO and Marketing Advisor. For the last 17 years, I’ve developed and implemented B2B marketing strategies and built Marketing engines in complex multi-touch customer journeys to grow brand awareness, optimize demand generation, increase customer account acquisition, and reduce customer churn.

I find the right people in the right companies, understand who they are and what keeps them up at night, then create personalized Marketing programs, events and collateral to have meaningful conversations, surprise and delight, and build relationships based on trust and mutual benefit.

I'm inspired by collaborating with passionate founders and teams that make a positive impact on the world and improve the human experience through innovation and technology.

My diverse experience in various industries and markets gives me a unique, global, and broad perspective, which allows me to adapt quickly and approach challenges from a different angle.

Whether you are an early stage startup that needs support on the positioning and messaging front or a scaleup with an internal marketing team that needs some strategy and program support, I can help.

Services

  • Marketing Strategy

    The whole enchilada

    Ideal Customer Profile (ICP)

    Positioning

    Competition

    Stakeholder Interviews

    Messaging

    Objectives

    KPIs

    Identify priority tactics and channels

    Marketing Plan

    Customer Journey Map

    Budget

    Resources

  • Brand Strategy

    ICP and Personas

    Brand Voice

    Core Values

    Positioning

    Messaging

    Customer Interviews

    Team Interviews

    Brand Guide (in collaboration with designer)

  • Content Strategy

    Content Audit

    Competitor Content Audit

    Content Pillars

    Content Goals and KPIs

    Personas and Audience

    Content Customer Journey Map

    Content Brief Template

    Editorial Content Calendar

  • Account Based Marketing

    Total Addressable Market

    Define Objectives and KPIs

    Target Account List

    Deep dive into target accounts

    Content mapping to customer journey

    Programs

  • Other Marketing Needs?

    If you have a specific project in mind that is not included, happy to talk and explore if I can be of service.

Let's Connect

3 Ways we Can Work Together

Fractional CMO - Long term engagement for companies that need regular support (3/6/9/12 months).

Project Scope - For companies that need help with a specific and defined project scope.

Hourly - For companies that want the flexibility and need infrequent mentoring/coaching/strategy calls and check-ins with their existing team.

How it Works

[Free] Intro call to assess your needs and see if there is a fit. If there is, this is the high level process:

Phase 1: Discovery - learning about your current state, your company mission, vision and objectives, your customer journey, customer profile, customer value, competitive landscape, products and services, pricing and positioning. Also looking at what's working well and what could be improved. We can then prioritize objectives and deliverables based on your business needs.

Phase 2: Strategy and Planning - Once we've reviewed the current state, we can then create/define your unique value proposition, the positioning, defined customer journey, ideal customer profile, Marketing objectives, strategy and the plan (how we're going to get there).

Phase 3: Execution - At this stage, we know what we want to achieve, how we're going to achieve it, and who we're targeting, so we implement the programs and activities outlined in the plan. In terms of resources, I am happy to work with your internal Marketing team. I also have a network of freelancers (designer, developer, writer) that we can use if needed.