CSCMP Landing Page
Nulogy is a supply chain SaaS company. Our team was sponsoring CSCMP, a major supply chain event, in Atlanta. I created a multi-touch campaign to re-engage dormant accounts and invite new prospects to attend a BBQ and bourbon tasting we were hosting. I created a multi-touch campaign including an email sequence, direct mail campaign, social media posts with a landing page so prospects can register. The event was a success with 40 VIPs attending and 50 qualified leads generated, and one opportunity estimated at $150K. Two accounts who couldn't make it to the conference, even requested a site visit.
