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Management Best Practices from the Simple Sabotage Field Manual
Management Best Practices from the Simple Sabotage Field Manual
Sales and Marketing Targeting Technical and Business Audiences for Sales Success | Enterprise Thought Leadership Podcast Ep 8
In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors - how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits.
Our host, Tim Bond, Founder and CEO of TechPros discusses these challenges with Dana Salman, a Senior Marketing Leader experienced in developing and implementing full lifecycle marketing strategies.
Solutions offered by, Rachel Chesters, Marketing Director of Start Communications, Melissa Liedkie, Marketing Consultant, and Avi Bhatnagar, VP Growth Marketing at Commvault.
Leveraging Communities in the B2B Sales Cycle | CMO Convo Podcast
In a market landscape where we are bombarded by sales pitches and generic ads, we are longing for authentic connection and community so that we can learn from our peers and grow together.B2B orgs have to have a solid community strategy to reach and nurture prospects and industry thought leaders. Check out my discussion with Will Whitham from CMO Alliance on the power of communities as a lever of growth.