ZIRO Blog
ZIRO is a Unified Communications Service Provider, specializing in UC migration to Microsoft Teams Phone for midsize and large enterprise. After refining the positioning and messaging, based on defined Ideal Customer Profiles and Ideal Partner Profiles, pain points, jobs to be done, and competitive advantage, I created the blog post strategy to increase SEO and AEO. The blog contributed to increasing website traffic by 36% and website-sourced leads by 100%.
