ZIRO Website

ZIRO is a Unified Communications Service Provider, specializing in UC migration to Microsoft Teams Phone for midsize and large enterprise. The messaging and positioning of the website and solution pages were outdated and did not reflect where the company is today. After refining the positioning and messaging, based on defined Ideal Customer Profiles and Ideal Partner Profiles, pain points, jobs to be done, and competitive advantage, the website copy and structure was updated. The website traffic grew by an average of 36% in 6 months.