Speaking
WordCamp Montreal 2015
WordCamp Montreal is a WordPress conference that brings developers, designers and bloggers together for a full program of WordPress-related talks, workshops, and networking.
My session, titled: How to create a website that doesn’t suck (using SMART objectives, personas and wireframes), walked attendees through a practical framework for building better websites by setting S.M.A.R.T objectives, creating personas, researching competitors, and creating wireframes.
CMO Convo Podcast - Leveraging communities in the B2B sales cycle
CMO Convo (CMO Alliance) is a podcast for CMO’s by CMO’s.
In this episode with Will Whitham from CMO Alliance, I explore how B2B communities can be a powerful tool throughout the entire sales cycle, from building awareness to closing deals and retaining customers. I cover the types of communities that resonate most with B2B audiences, how to build and nurture them in a way that delivers real value, and what it takes to keep members genuinely engaged. Will and I also discuss the growing role of communities as a more personal, human way to connect with customers in an increasingly AI-driven world, making the case that when done right, community building is less of a tactic and more of a long-term growth strategy.
CMO Alliance | Spotify | Apple
The Marketing Starter Podcast - Implementing Multi-Channel as a Team of One
The Marketing Starter Podcast is the go-to show for travel, meetings, hospitality, and event industry marketers.
In this episode with Tim Hines, I discuss how to implement a multi-channel marketing strategy as a team of one. As someone who has been a marketing team of one in several tech companies, I know first-hand how challenging it could be to prioritize and execute strategically to ensure that the most important initiatives are being completed successfully.
Enterprise Thought Leadership Podcast: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success
The Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation.
In this episode with Tim Bond, we discuss a marketing challenge facing all technology vendors - how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritize strategic and financial benefits.