Content Strategy

Have you ever bought something important without doing your research first? Probably not. Your customers are no different.

In fact, multiple studies have shown that over 70% of buyers won’t speak to a salesperson until they’ve done their research.

Trust me bro and give me your money just doesn’t cut it. 

6sense’s 2025 B2B Buyer Experience Report based on 4,000 responses from buyers found that the typical B2B buying journey takes nearly a year with buyers evaluating an average of 5 vendors and creating a shortlist on Day One of the buying journey. In 95% of the cases, buyers ultimately purchase from one of the vendors on their shortlist.

So how do you get on your buyer’s shortlist before they give you the chance to talk to them?

🪄 YOUR CONTENT 🪄 

Your company’s content does a lot of heavy lifting: it shows the market who you are, educates prospects on the problem you’re solving, and inspires them to take action and choose your solution to solve their problem. 
So how do you make sure your content achieves all these goals without using a spray and pray approach?

🪄 A SOLID CONTENT STRATEGY 🪄 

Having a solid unified content strategy ensures your content aligns with your business goals, highlights your point of view, identifies who your customers/prospects are, what their problems are, builds trust, and proves how your solution is better than the other solutions in the market (including the solution of do nothing), and most importantly,  a solid content strategy encourages your prospects to take action.

What’s Included

Fractional CMO - Long term engagement for companies that need regular support (3/6/9/12 months).

Project Scope - For companies that need help with a specific and defined project scope.

Hourly - For companies that want the flexibility and need infrequent mentoring/coaching/strategy calls and check-ins with their existing team.

How it Works

[Free] Intro call to assess your needs and see if there is a fit. If there is, this is the high level process:

Phase 1: Discovery - learning about your current state, your company mission, vision and objectives, your customer journey, customer profile, customer value, competitive landscape, products and services, pricing and positioning. Also looking at what's working well and what could be improved. We can then prioritize objectives and deliverables based on your business needs.

Phase 2: Strategy and Planning - Once we've reviewed the current state, we can then create/define your unique value proposition, the positioning, defined customer journey, ideal customer profile, Marketing objectives, strategy and the plan (how we're going to get there).

Phase 3: Execution - At this stage, we know what we want to achieve, how we're going to achieve it, and who we're targeting, so we implement the programs and activities outlined in the plan. In terms of resources, I am happy to work with your internal Marketing team. I also have a network of freelancers (designer, developer, writer) that we can use if needed.