Payfirma Social Media

Payfirma is one of Canada’s leading payment solution provider. After creating the marketing and content strategy, positioning and messaging, based on defined Ideal Customer Profiles, pain points, jobs to be done, and competitive advantage, I developed the social media strategy targeting Canadian small business operators and retailers to educate them on payment processing, which helped grow Payfirma’s social media channels by over 10% year over year.

The sample posts below highlight a Fraud Prevention Month campaign I ran each March, where I shared a daily fraud prevention tip throughout the month.