Tyk Campaigns

Tyk is a global API Management Platform. As the Head of Demand Generation at Tyk, I managed a team of Marketing Managers and agencies to launch, track and optimize demand generation campaigns and achieve pipeline value targets.

During my time at Tyk, we built multi-channel, ABM marketing campaigns for identified ideal customer profiles to enhance brand awareness creating $4m CAD in pipeline value. We successfully launched a targeted industry ABM campaign targeting financial, healthcare, and education verticals that generated 82 qualified leads($50,000 Avg. ARR).

We also launched thought leadership and social selling programs including the All About APIs podcast and LinkedIn Ambassador program across the organization that generated pipeline of $500,000 ARR and a deal valued at $50,000.